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People must be careful, however. The industry has been struck very hard by posers, scammers and mid-western call centers who sell jobs to the highest bidder. The situation became so bad that for a long time Google would no longer recognize new locksmith applications in its very rewarding maps directory, Google Places. The situation continues today and if people are not careful, they may find themselves in a pinch with an unlicensed locksmith.

Here’s what usually takes place: A consumer gets locked out of their car in say, Chinatown or even their home in the upper west side and turns for their cell phone or a friend’s computer to search for a New York City locksmith. Search engines like google deliver the results, and the consumer is usually in such a hurry that they often select one of the very first listings they see. Now the bad guys realize this so they buy up all the top NYC locksmith rankings and create virtual lock and key websites, just to get indexed by the search engines. The consumer usually doesn’t make an effort to assess which locksmiths are real and which aren’t. Even if they had plenty of time to thoroughly research their options, these posers have gotten so good at making their phony profiles look real that a majority of consumers can’t tell the difference. This generally happens despite the search phrase; New York lock out service, key replacement, change a lock, modify keys, lost key, vehicle locksmith companies, best locksmith professionals in New York, ignition key extraction, New York City security service and more.

Once the customer makes the call, their particular request is routed to a centralized call center and then offered to the highest bidder. So the client gets a totally different locksmith than the one they thought they were calling. The trouble is that some of these locksmiths aren’t even licensed or just do bad work. They invariably charge as much as they believe they could get away with.

There are plenty of very good New York City locksmith professionals who have been servicing the city for many years. They’ve been struggling to stay ahead, despite their latest challenges. Many have specialties like automotive key extraction solutions, business solutions to change locks, security and surveillance units, 24 hour emergency lock out service and key duplication options. Most have incredibly reputable mobile locksmith services as well. Shops such as M&D Locks and Keys, Brooklyn Manhattan Locksmiths and Joey’s Locks and Keys are quite reliable New York City locksmith professionals. They are licensed, accredited and some of the most trustworthy locksmith professionals in the tri-state area. Best of all, they are real local New York City locksmith professionals. Try a search for Change Lock Brooklyn and you’ll have little difficulty locating them.

So how will you know the good locksmiths from the bad? It’s much easier than you think. Don’t only check one source. Be sure the locksmith professional you are selecting has numerous listings. Are they in Google Maps? Do they have a profile in Yahoo Local? Check additional web directories such as Citysearch, Yelp, Insider Pages, the online Yellow Pages and Show Me Local. All of these directories allow customers to write testimonials so you can see what others are reporting about them.

And don’t automatically choose the locksmith with the best ratings. The bad guys will often load up these review sites with dozens, even hundreds of fraudulent ratings and evaluations. If a profile has dozens of 5-star reviews in Merchant Circle, for example, and very few reviews in Yelp, then you can definitely bet something is wrong. Yahoo and Bing are a lot worse than Google right now. Google is generally trustworthy and it’s tough to write fake reviews in Yelp.

Choosing a trustworthy New York City locksmith professional isn’t all that hard if you take the time to search a few of the free resources that are available to you online.